Building Stronger Marketing Foundations Since 2017
Enablement Partners was founded on a simple truth: marketing programs are only as strong as the foundation they’re built on. Since 2017, we’ve worked alongside technology companies of all sizes, and one challenge came up time and again, most had underdeveloped messaging and unclear product or service positioning.
That lack of clarity undermined everything else: digital campaigns, social efforts, sales enablement, and even partner programs.
We decided to change that.
In 2025, Enablement Partners sharpened our focus exclusively on what we believe makes or breaks growth for tech companies:
We don’t run your digital ads, manage your socials, or act as a creative shop. Instead, we enable those activities to succeed by strengthening the core foundation beneath them. We have a strong network of partners that we collaborate with that we recommend for various marketing needs.
Think of your website, corporate presentation and LinkedIn company page as your “front door.” We help make that door welcoming, easy to open, and crystal clear about what customers will find inside—what you do, why you do it, and who you serve.
A Bold, Transparent Approach
In an industry known for vague retainers and hidden fees, we take a different approach. Our pricing is transparent and published openly. You always know exactly what you’re getting, with no surprises.
We also believe one size doesn’t fit all. That’s why we offer two distinct paths to enablement.
Self-Led Programs
Simple, easy-to-follow courses that guide you step-by-step to build your messaging and positioning foundation at your own pace.
Focused Sprints
Laser-targeted working sessions where we roll up our sleeves with you to craft your vision, refine your story, and translate it into practical, market-ready outcomes.
The Role of AI in Marketing
“Why should I hire a marketing person or agency when I can use AI?”
It’s a fair question—and one we hear often. While AI can absolutely generate content, most companies struggle because they lack the core foundation to train it effectively. Without clearly defined brand voice, customer personas, and positioning, AI simply produces generic content that blends into the noise.
That’s why we created our AI Marketing Foundation Program. It gives you the building blocks AI needs to become a powerful tool for your marketing, including:
- Defined brand voice adaptable across activities
- Clear ideal client profiles and personas
- Foundational messaging that ensures AI output is consistent and differentiated
Instead of random “prompts” found online, you’ll have a strategic framework that makes AI work for you—and makes your content stand out to prospects and customers.
Our Evolution
Each phase of our journey has shaped who we are today:
1999 – 2017
Kingston Technology (In-house)
Nearly two decades of global B2B and corporate marketing leadership spanning brand, product, enterprise, federal, channel, partner, and event marketing. Directed worldwide budgets, multi-functional teams, and programs across enterprise, industrial, consumer, and special product/service launches.
2017
Enablement Partners Founded
Established to provide strategic marketing consulting, initially serving clients through referrals and long-standing industry relationships. Early projects ranged from sharpening messaging and positioning, product launch marketing, go-to-market strategy, and channel program development.
2017–2019
Solarflare Communications (In-house)
Directed partner and alliance marketing, corporate communications, product marketing, and events. Designed multi-track channel and ecosystem strategies that supported Solarflare’s growth and eventual acquisition by Xilinx.
2020-2021
Enablement Partners (Pro Bono During Crisis)
When COVID hit, we shifted gears to provide pro bono consulting and execution for local companies navigating uncertainty.
2021–2023
Vartopia (In-house)
As VP and Director of Marketing, guided strategy, messaging, and brand development. Managed and mentored offshore junior marketing staff. Led a messaging refresh and website update and maximized BD team outbound success rates during a pivotal growth stage. Also directed the transition from Salesforce to ZohoCRM implementation. Left to focus on EP and stayed on in a strategic consulting role to help transition the new marketing team
2023–Present
SigmaX.ai (Fractional CMO)
Lead go-to-market, product positioning, channel and alliance marketing in a fractional executive role. Contribute to the launch of deep-tech products in real-time data infrastructure while continuing to serve as SigmaXai’s marketing leader today.
2023–2025
Enablement Partners (Raleigh)
Enablement Partners moved our practice to Raleigh, NC as a full service strategic marketing consultancy.
2025–Present
Enablement Partners (Raleigh)
EP reintroduced with four Marketing Anchors™:
Messaging & Positioning Foundations – Establishing clarity and consistency as the base for all marketing.
Product Story & Launch Strategy – Weaving launches into a progressive brand narrative.
Channel Strategy & Brand Alignment – Making the channel a true extension of your brand, not just a program.
Trust Transfer™: Leveraging Established Credibility – Turning partner, vendor, and customer trust into a powerful driver of your own credibility.
Delivered through Paid Assessments, Online Learning, and Marketing Sprints — all in a simple, transparent pricing structure.
In Q4, EP introduced a new offering that helps companies prepare to harness AI Marketing by building the essential groundwork—brand voice, personas, and messaging clarity.|
About Our Founder
Enablement Partners is led by Liesl Soranno (Schwoebel), a senior technology marketing executive with over 30 years of experience spanning B2B and consumer markets. She is known for her ability to quickly grasp complex technologies and translate them into compelling narratives that resonate with target audiences and drive revenue.
Her career has included collaborations with industry leaders such as Intel, Microsoft, VMware, Xilinx, and Red Hat. Liesl has consistently built market-defining strategies, driven partner growth, and launched products that matter. She is passionate about helping companies unlock their full potential by laying the right marketing foundation—messaging, positioning, and credibility—so every other marketing effort can succeed.
Why Enablement Partners?
We’re not a “do-it-all” agency. We’re not here for cookie-cutter campaigns or one-size-fits-all lead generation.
We exist for companies who understand that everything starts with the message. When your message resonates, your marketing works. When your positioning is clear, your credibility grows. When your foundation is strong, your sales and partnerships thrive.
That’s what Enablement Partners delivers.
Ready to Win More of the Right Customers?
Take the first step by seeing where you stand today.